21 Jun App buffet service Mobiroo plans to target Southeast Asia
Mobiroo’s app buffet service may be just the thing for Android users who want to try out new apps but are on a tight budget. The current promotional price of US$2.49 a month offers access to over 700 curated paid apps.
CEO Vinay Chopra told us that the Canada-based company is looking at a final price point of around US$2.99 a month, instead of the US$5 announced.
While this means the promotional price doesn’t save you that much from this regular fee, US$2.99 a month isn’t very expensive, generally speaking.
There’s a downside, however. If you choose to discontinue from the service, you will not be able to use the apps you’ve downloaded, due to the digital rights management (DRM) that Mobiroo has wrapped around the apps.
“If you stop paying, you don’t get access to the apps anymore,” said Chopra. “That’s the whole premise of it. As you keep paying on a monthly basis, you’ll get access to our catalog of curated apps.”
Mobiroo’s DRM works by contacting a server run, which then checks to see if you’re subscribed. As for those who are offline (or in a busy area with poor network reception), the DRM allows a number of chances before it prevents access.
Lastly, Mobiroo intends to focus on the markets here in Asia first, before tackling Latin America next and North America thereafter. The company has already made deals with OEMs and telcos in countries such as Singapore, Malaysia, Indonesia and Thailand to roll out its app service via OTA updates. More details will be revealed by June.
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